Our Story
About MY LIVE
MY LIVE was built to bring ownership, transparency and humanity back into social commerce. After years inside the global live shopping industry, the vision became clear: creators and brands need a platform that empowers them — not one that takes from them. A live social commerce platform where creators earn fully, brands own their customer relationships, and attribution is transparent across every platform.
Work With Patrik →The Vision
The Spark Behind MY LIVE
Born from five years of work across live shopping, creator commerce and retail innovation, MY LIVE emerged from a simple belief: **people deserve ownership, clarity and fairness.** Commerce should feel human — not algorithmic or extractive.
Patrik
Founder, Advisor & Visionary
(building the first ownership-first social commerce platform)
Patrik has spent years helping global retailers, brands and creators move into live shopping, shoppable video and creator-led commerce. Working closely with enterprise teams and creators, he saw the same problems repeat: creators losing control over their audience, brands struggling with attribution, and platforms taking a disproportionate share of the value.
MY LIVE was built as the next evolution of social commerce — one that prioritizes measurable results, transparent attribution and zero platform commissions. A system where creators earn fairly, brands understand performance clearly, and communities engage with real human connection.
In a landscape dominated by algorithms and middlemen, MY LIVE stands for ownership, transparency and empowerment.
Consulting & Advisory
Work With Patrik — Live Shopping, Video Commerce & Social Commerce Expert
Alongside building MY LIVE, Patrik works with global retailers, marketplaces and emerging brands to design, test and scale live selling programs, shoppable video ecosystems and creator-led performance frameworks. From executive strategy to hands-on enablement, his work focuses on real outcomes: conversion lift, operational reliability and measurable attribution.
Workshops & Training
Hands-on training for creators, brand teams, hosts and ecommerce associates in live selling, shoppable video and performance-driven creator commerce.
Onboarding & Social Commerce Enablement
Helping retailers and brands adopt live selling technology, multistream operations, shoppable video workflows and creator-led sales programs.
Strategy for Enterprise Retail
Experience with Nordstrom, Avon, M&S, Zalando, QVC and more — designing scalable, high-conversion live commerce frameworks and global rollouts.
Revenue & Performance Strategy
Building attribution models, creator commission structures, performance dashboards and evergreen video commerce funnels.
Creator Commerce Setup
Guiding brands in activating creators as performance partners with UTM attribution, product feed workflows and operational playbooks.
Video Commerce Transformation
Supporting retailers shifting from static ecommerce to interactive, always-on video shopping through formats, workflows and production readiness.
Why It Matters
Why MY LIVE Is Different
A human-first commerce platform designed for creators, brands, retailers and real customer connection — without commissions, intermediaries or algorithmic dependency.
Commission-Free to the Core
Creators keep 100% of revenue. Brands keep 100% of customer ownership — MY LIVE never takes a cut.
You Own Your Data
Audience, customers, events and insights belong entirely to the creator or brand.
Direct Sales Model
All purchases happen on your website — MY LIVE provides infrastructure, not a marketplace.
Authentic Social Commerce
Designed for transparency and real interaction — not algorithmic manipulation.
Rich, Interactive Tools
Live chat, Q&A, product tagging, multistreaming and real-time engagement features.
Empowering Every Seller
Whether you're a creator or brand, MY LIVE gives you ownership-first tools to scale revenue.
Our Mission
To empower creators, brands and retailers with transparent, measurable and ownership-first live commerce tools that strengthen connection, increase revenue and protect independence.
Our Vision
To become the global standard for live shopping, shoppable video and creator-led commerce — where creators become earners, brands become partners, and audiences become communities.