Social Commerce: Live Selling, Shoppable Video & Multistreaming

The foundation

What social commerce actually is — not just “going live”

Social commerce combines livestreaming, short-form video, authentic storytelling, consistent posting, multistreaming, community engagement and shoppable content into one cohesive selling engine.

Livestream Selling Shoppable Video Multistream Strategy Authenticity Consistency Community Growth Short-Form Content Show Formats Creator Commerce Audience Trust

The 3 Selling Styles Every Social Seller Uses

1. Active Selling

High-energy formats where you demo products, tell stories, answer questions, run bundles, drop limited deals and drive conversions live on air.

2. Passive Selling

Products appear on screen without heavy promotion — great for creators who want to keep their content authentic while earning commissions organically.

3. Hybrid Selling

A mix of entertainment + commerce. Chat with your audience, tell stories, and weave product moments naturally into the show.

Multistreaming: Sell Where Your Community Already Is

Don’t rely on one algorithm. Multistream to Facebook, TikTok, Instagram (RTMP), YouTube, Twitch & more — all from one MY LIVE command center.

Go live everywhere at once

Grow faster by streaming to multiple platforms at the same time.

De-risk your growth

Never be dependent on one platform’s traffic, rules or monetization.

Grow multiple communities

Build loyal audiences in different ecosystems — all convertible into buyers.

The blueprint

A complete plan for social commerce success

Successful creators don’t “just go live.” They follow a repeatable plan — combining content, storytelling, formats, consistency and community.

1. Content Strategy

Shorts, reels, teasers, product demos, “why I love this”, before/after content and more.

2. Live Show Formats

Flash sales, QVC-style showcases, tutorials, unboxings, reaction streams, hybrid shows.

3. Consistency Plan

A weekly cadence: 2–3 lives + 4–6 shorts + cross-platform posting.

4. Engagement Routine

Reply to comments, go live regularly, interact naturally, spotlight community moments.

5. Commerce Engine

Shoppable videos, evergreen replays, product tagging, timed offers.

6. Attribution & Optimization

UTMs, checkout data and show analytics tell you what formats drive the most sales.

Live Seller Academy

Training for creators, hosts & brand-side teams

Learn how to run high-performing live shopping shows, script shoppable videos, brief creators effectively and build repeatable creator commerce programs.

For Creators & Hosts

Live selling fundamentals, audience flow & CTA strategy
Build your selling persona and camera presence
Structure pitches, offers and product storytelling
Understand attribution to negotiate fairly

For Brands & Teams

Brief creators like a distributed sales force
Build playbooks for live shows & evergreen clips
Implement UTM tracking & share checkout data
Build repeatable creator commerce operations

Visit Academy → Start Base Course →

For Creators & Live Sellers

Turn your audience into a social commerce business

Choose brand products, sell your own items, host live shows and publish shoppable clips - all tracked automatically.

Sell via Facebook, TikTok, Instagram (RTMP), YouTube & Twitch
Combine your own catalog with brand campaigns
Earn commissions transparently with UTM-based tracking
Own your audience and build a repeatable revenue engine

Explore Creator Hub →

For Brands & Ecommerce Teams

Expand your reach with creator-driven social commerce

Share your catalog, set commissions, connect with creators and track sales down to every show and clip.

Upload a CSV catalog - no store rebuild needed
Define flexible commissions per product or campaign
Find creators by category, audience & selling style
Use UTM + checkout data for precise attribution

Talk to Our Brand Team →

Social commerce is more than livestreaming — it's content, community & consistency.